Election Season at KNUST: Where Flyers Meet Digital Campaigns
Election season transforms KNUST into a battleground of visuals. Walls are layered with colourful flyers, pillars wrapped in campaign promises, and trash bins overflow with discarded posters.
This sheer volume raises pressing questions: Are these flyers effective in reaching students, or are they simply contributing to campus waste?
Flyers have long been a staple of student elections, offering a tangible and immediate way to capture attention. Their physical presence is undeniable, covering Mecca Road’s walkways, bus stops (both old and newly constructed), and the walls of private student hostels. But whether students engage with them is another question entirely.
With digital communication dominating modern interactions, many question the relevance of paper flyers.
Despite the university providing alternative platforms such as departmental notice boards, an LED screen near the Pharmacy Block, and bulk messages via student email, flyers still flood campus hotspots.
Some candidates recognize the shift and invest in online campaigns, leveraging Instagram, Twitter, and WhatsApp to reach their peers. Yet others argue that digital content is easily ignored, buried under a mass of notifications and competing information.